Influencer Marketing has become the next big thing for almost every brand which focuses on online marketing. Getting the attention of the audience is very important these days when it comes to influencer marketing. While the influencer marketing industry is expected to reach new heights, brands still make mistakes in implementing the campaign successfully. In this blog, I will help you to learn from these mistakes and to make your upcoming campaigns more effective by not repeating the same mistakes.
1. Not working with Nano and Micro-Influencers
One of the mistakes which brands commit while implementing influencer marketing is not working with Nano or Micro-Influencers. Unlike mega influencers or celebrities, nano influencers and micro-influencers share a close bond with their followers. They interact with their followers regularly which makes their engagement high on the profile. They tend to be more authentic in terms of their follower base, which makes the audience listen to them more.
What makes them more relevant is that they always talk about a particular niche or stick to it. Brands that focus on a particular niche can target these influencers for the execution of the campaign.
2. Not having a Campaign Objective
Having a clear objective can bring influencer marketing strategy of any brand success. Surprisingly the majority of brands forget this important step, which results in poor brand awareness, engagement rates, and low ROI. Before launching a campaign, a clear objective is a must. Do you want to increase brand awareness or need more engagement? Do you want to generate more sales or increase the followers? Whatever your campaign objective may be, have it properly defined and then only move forward with the execution of the campaign.
3. No Call-To-Action
We saw right now that how crucial it is to have a clear campaign objective. In the same way, it is more important to include Call-To-Action in it. The Call-To-Action helps the target audience of a specific influencer marketing campaign to take the desired action like on which landing page they should go or where they should click. Examples include buying a product, subscribing to the channel, or following the profile.
Adding urgency along with CTA at the end of the caption or content helps the audience to take immediate action.
4. Not Analysing the Campaign
The success of any influencer marketing campaign not only depends on defining the objective, selecting the influencers, and going live with it, but it also depends on analyzing the results. Analyzing the campaign’s results is very important if one wants to measure the effectiveness of the campaign.
If you have clear defined KPIs, you can compare them with the results of the campaign. You can use different tools to fetch the results, by analyzing the data.
5. Selecting Influencers based on Followers and not on Engagement rate.
A lot of brands tend to select the influencers based on their followers when it comes to Influencer campaigns. The number of followers is not always important but the engagement rate is.
Engagement rate is a metric used to assess the average number of interactions influencer receives per follower on their social media. Engagement rate is calculated as the total number of interactions the content received divided by the total number of followers, multiplied by 100%. It provides an honest assessment of the quality of content and also if the followers are interested in the influencers work. If an Influencer has big numbers of followers but has very low engagement, that means people are not able to resonate with the content or not interested in what the influencer communicates with them.
Making an influencer marketing campaign is not only challenging but also we need to keep certain things in mind so that we don’t commit any mistakes while implementing it. To make any influencer marketing campaign better and to make sure that the desired results are achieved, we must prevent these 5 mistakes while implementing the campaign.
Leave a comment
Your email address will not be published. Required fields are marked *