Content is any brand’s most powerful weapon, which can be used to fulfil marketing and branding objectives. Whether you are just beginning your content marketing efforts or you are already a pro at it, there is always scope to improve. The tools you use and the strategy will have a significant impact on the result. Here are some free Google tools all content marketers should use.
As a content marketer, one of the first things you should be doing is searching for keywords relating to your strategy that can give your website or a particular blog post a boost. If you are looking for a content tool that will help you find the best keywords, then look no further than the Google AdWords keyword planner. To begin with, this is a free tool that is also extremely easy to use. Not having the right keywords in your blog content can be one of the biggest content marketing mistakes you can make.
All you need to do is log in to your Gmail account to go to Google AdWords and click on ‘tools.’ Once you are in, type out the topic you want to write on, the tool displays all the keywords along with the average monthly searches. For example, when you give ‘content marketing’ as the search term, it not only shows you the search volume for the term but also for a related term. This is especially useful because long tail keywords can drive more traffic to your post.
A content strategy is not complete without a goal attached to it, right? To set goals and check them, the only tool you need is Google Analytics. When you log in, it gives you basic information about the traffic, page views and average time spent on your site or blog post.
This will give you a basic idea of whether or not you’re on track to achieving your goals. From there on, you can also dig deeper and get information about every page. This gives you a clear picture of what type of content is working for you.
It is not easy to generate fresh ideas continuously, and that’s when a tool like Google Trends comes into play. It helps in brainstorming content ideas and explores topics that are new and trending. It is also incredibly simple to use this tool. Simply type in your broad topic idea and check out what Google throws up, and from there you can get creative.
Google Search Console
Google Search Console is similar to Google Analytics in many ways. It reviews the overall health of your website and helps you analyse your performance on Google Search. You can also check how your keywords are performing and view the average position for all of the keywords that appear in Google Search.
Google sheet is one of the most useful tools when it comes to planning your content calendar. It helps in tracking data and sharing data with other team members or clients. It is also ideal to track all the keywords that you have targeted and the ones that you are looking to target. If you are new to SEO, create a Google sheet and track all the SEO related and content related activities on one sheet.
It is perhaps the best tools for collaboration and brings all the key information together in one place. You can also use Google Sheets to create a to-do list and track your activities.
Google My Business
Google My Business will let you create a free business listing on Google. It also gives you information including but not limited to phone number, address and business category.
Here are the other benefits of using Google My Business:
Using images to show how your company is different
Show customer reviews
People get to know about your business based on the information that you provide
The chance to put your business in front of clients who are interested in your products
Wonder why we suggest this to content marketers? Google My Business listings are one of the first things that any customer or potential customer will see when they Google you, so the content you put out there needs to be robust and impressive.
Being organised is one of the most important practices for any marketer, and there is no better tool than the Google Calendar as it helps to keep track of all your activities in one place. Here are some of the other ways you can use this cool tool:
Create events for all your marketing tasks
Share your availability with team members
Understand your everyday tasks and check the availability of your schedule.
All these tools are extremely useful for a marketer and exploring these will certainly make a difference to your marketing efforts. So go ahead and try them out today! If you are looking for advanced SEO for your blog, check out our blogs on SEO tips for bloggers and how to create backlinks for your blog post.
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