Let’s face it, you can have killer content on your website or blog, but if no one can find it, there is no real point of it. One of the best ways to make your content more findable is by knowing what people are searching for and target those keywords. Keyword research is part of both content and SEO strategy and finding the right keywords for it is not too difficult. We have put together five keyword research tools to improve your SEO.
If you want to do a basic keyword research for your content, Google Keyword Planner, a free Google tool is a great place to start. As it is a Google product, it is extremely reliable and accurate, apart from being user-friendly. All you need to do is log in to your account and type out the topic you wish to write, and it gives you all the possible keywords and the average monthly search on it. The best part is that it also gives you pulls up related terms as well. This is especially useful because long tail keywords can drive more traffic to your content and blogs.
If you are looking for something more advanced for your marketing strategy, then Long Tail Pro is worth a shot. The tool is comprehensive and quickly pulls up data that you are looking for. In fact, it is so good that a single search can pull up to 800 keywords within seconds. What is even better is that the tool also helps with competitor analysis. It does all the work for you and gives you keyword usage in the metadata, Moz Rank, domain age and the number of backlinks. Now isn’t that cool?
If you are looking to find out how you and your competitor are ranking in search results, then SEMrush is an excellent tool to use. Additionally, the tool also has a keyword search feature that helps you understand what your audience is looking for. This is perhaps one of the best tools for bloggers and content marketers. The other features of the tool are:
Finds the perfect keywords for SEO and gives you phrase match, long tail keywords, and related keywords
Provides you with metrics such as traffic stats, search engine reports, Adsense CPC
If you are still not convinced, take the free trial and experiment with it a bit and then choose from multiple packages based on your needs.
Soovle is a fantastic tool for content and SEO specialists who are looking for a free keyword research tool. When you enter a search term in this tool, it gives you autocomplete suggestions that you can use in your marketing plan. The coolest feature of this tool is that it not only gives you keyword suggestions from Google also other sources such as Yahoo and Wikipedia. While most of us focus only on Google, it is a good idea to contemplate planning for other search engines as it will help with boosting your website’s organic traffic.
Ubersuggest is perhaps one of the best free SEO tools out there in the market. It gives you reliable data as it pulls up keywords from Google suggest. All you need to do is enter your keyword suggestion, select the source from the drop-down menu and the tool will give you search from various sources such as the web, images, news, shopping, video, and recipes. The tool also provides you with long tail keyword phrases, making it an ideal free tool for SEO.
There are plenty of benefits of doing a high level keyword research and all these tools listed above helps you with just that. While you may not use all these tools together, it is a good idea to experiment with different tools and see what works the best for you.
Would you add any other tool to this list? Let us know in the comments below.
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