If you are passionate about writing, then there is no better way than blogging to transform your passion into a rewarding career. With the help of engaging blog content, you can build your personal brand and earn a living through a freelance business. Setting up a blog does not take much of your time. If you are a beginner wondering on how to start a blog, check out our step-by-step instructions guide below:
Pick an area of interest
The first step to becoming a successful blogger is to choose an area that you are passionate about. In order to find an area of interest, make a list of your hobbies, talents and accomplishments. From health and fashion to food and home décor, you can create a blog on everything under the sun. Once you narrow down on your niche, make sure you read extensively in order to gain the highest form of knowledge on the subject. The only way to withstand competition is by choosing a niche that resonates with you.
Identify a blogging platform
This is a crucial step in your journey as a blogger. At this stage, you have to explore the various blog management tools and decide on the blogging platform that best suits you. Ideally, there are two types of blogging platforms- self-hosted and free. It is highly advisable to operate your blog using self-hosted blogging platforms. The greatest advantage of using this platform is that it allows you to host your blog using your own domain name. Also, you have full control over the contents of the blog. On the other hand, free blogging sites do not offer full authority over your blog. If you are considering serious blogging, the best choice would be WordPress.
Choose a unique domain name
Irrespective of the area of expertise, the domain name is what makes you stand out in the crowd. It is an important aspect of your online identity. There are numerous domain platforms that sell unique domain names. You will be the sole custodian of your domain as long you pay the annual subscription fee. Make sure you pick a unique domain name so that your readers can find you easily in different search engines. The most popular platforms to get domain names at affordable rates are godaddy.com, name.com and domain.com
Select a reliable web host
Another important aspect that determines the success of your blog content is its web host. This is a crucial factor as the performance of your blog greatly depends on the quality of your host. The web host is where all your content gets stored. Furthermore, it plays a huge role in ensuring that your blog is available to the readers 24/7. It is better to choose a reliable service provider as your host to facilitate hassle-free content management and maintenance for your blog. One of the widely recommended web hosts across the world is Bluehost.
Select an appropriate layout and design
Once you understand the basics of how to start a blog, the next step is to attract the attention of your readers is by working on good aesthetics for your blog. When it comes good aesthetics, the two key aspects that you need to focus on are the layout and design. You can choose an appropriate theme from a plethora of theme options available on the WordPress platform. An important point to note is that your design must never hinder the readability of the content. Make sure you don’t choose themes that are too jarring and over the top. Your readers will first notice the overall look and feel before the content of your blog. It would be great if you choose a theme that is best compatible with your niche and the content.
Create engaging content
This is an integral step where you have to decide on your content strategy. To ease out this process, brainstorm and make a list of topics that you would like to cover as part of your blog content. If you have an attractive design without great content, your blog is sure to be an utter failure. Before you actually put out your content, it is important to give the readers important information on who you are, your area of expertise, contact and details of your social media network. These details are crucial to determine the authenticity of your blog.
When it comes to influencer marketing, blogs are indeed a valuable asset just like social media posts. Taking note of this, brands must take efforts to collaborate with influencers who produce credible blog content. For instance, if a customer is searching genuine information regarding a brand, a review or a testimonial from a well-known personality is highly valued as it comes from a third-party source rather than from the brand itself.
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