In today’s digital world, it is so important for doctors to build a strong online presence to stay relevant and visible. Internet is the go-to place for people to search about every medical condition, symptoms and remedies that they come across. So, if you are a doctor, there is no better way than medical blogging to provide authentic and credible medical information. Having a medical blog not only enhances your career but, also helps you strengthen the relationship with your patients. This, in turn, leads to increased referrals and brand awareness of your clinic. Here are a few key pointers that you need to keep in mind if you wish to build a successful doctor blog:
Focus on a specific
The most important consideration while building a medical
blog is its target group. It is always a good idea to focus on a specific
audience, and the best way to do this is by undertaking a demographic study of
your patients. Hold discussions with your patients and try to understand what
they would like to know and read. Also, try to gather as much information as
possible on key parameters like gender, age, education and health condition.
For example, if you are a pediatrician, your target audience would be parents
of young kids. In case you are a doctor specialised in diabetes, you can
customise your blog with exclusive sections for youth, elderly and kids.
Choose your topics
As a doctor, it is your responsibility to provide only
credible and authentic information. You are an informed individual in the world
of medicine, and people will trust your content blindly. So, it is important
for you to be objective with your blog topics. To be on the safe side, prevent controversial
issues from making an entry into your doctor blog. In case if you are planning to write on one,
it is always a good idea to present both stances of the issue. This should be
one of the key considerations of your content marketing
strategy. You must also avoid using offensive comments against
pharmaceutical brands and other medical professionals.
Do not use medical
You must focus on developing a polished and refined language before venturing into medical blogging. The concept of medical blogging is different from that of writing a medical journal. A medical journal might employ technical jargons whereas medical blogging is all about simplifying the medical content with layman terms. If you are not crafting your content in simple terms then, your audience might find it intimidating and will leave your blog eventually. A successful blogger is one who establishes a one-to-one connection with his/her audience. Hence you must adopt a content strategy that will reflect your personality and style.
Implement medical SEO
A doctor blog that appears at the top of the search results is indeed a successful one. The best way to achieve this goal is by search engine optimisation. Before crafting the content of your blog, you must identify the right medical keywords that have high search volume. Apart from optimising the content, you must also ensure that your blog is extremely secure, fast and mobile friendly. Optimising your content is extremely crucial to increase the organic traffic and visibility to your blog. To build more credibility and authencity to your content, you need to build off-site authority for your medical blog through social networking sites and directory citations. Some of the popular tools for medical blogging are LSI Keywords, Google Keyword Planner and HubSpot keywords tool.
Medical blogging is a great way to inform, educate and
enlighten your audience with authentic information on health and wellness. At
the same time, this is a type of blogging that is quite critical and serious in
terms of the content being delivered. For example, if you are writing a blog on
a newly launched medicine, it is always important to write a disclaimer
regarding the dosage. You can create a
disclaimer stating that medicine should be consumed only after proper consultation
with the doctor. Such disclaimers can avoid serious repercussions on your
patient’s health. Furthermore, if you are talking about a medical miracle, you
cannot divulge any information about the patient without his or her consent.
Protecting your patient’s identity is an important aspect of professional
decorum to be maintained by a medical blogger.
The quality of content is what differentiates a medical blogger from a normal blogger. Your blog is intended to provide scientific information to the audience in simple terms. Due to this reason, the standard of content expected out of a doctor blog is quite high. If you establish a successful medical blog, then it can also serve as a reference material for medical students and researchers. This is also a great way to enhance the reach and visibility for your blog.