A dupatta to match your favourite kurta at a cousin’s wedding, a lipstick colour that goes well with your dress for the girl’s night out or the outfit you should wear on the first day of office, people have always turned to Indian fashion YouTubers for the best advice. Everyone has their preferences when it comes to choosing whom they want to follow in the ever-changing world of fashion. This rise in the trend of turning to Indian fashion YouTubers for advice has given rise to fashion influencers, who understand the market trends and pass on their knowledge to their loyal followers.
Influencer marketing has become a huge success for many brands and the strategy has given birth to a new age of marketeers called influencers. You can find influencers in any domain. They range from e-commerce influencers to beauty influencers. It is important that you understand your product and customers and choose the right type of influencer for your niche. There are many emerging influencer marketing trends and strategies that you will need to account for when thinking of taking the plunge into influencer marketing.
Now, coming back to what you came here for. We have compiled a list of top Indian fashion YouTubers that you must follow to get the edge in your fashion and dressing sense. These fashion YouTubers are well aware of the styles and are the ones who decide what fashion is in and what fashion is out.
Considering this, here’s a list of the Top 10 Indian Fashion YouTubers you must follow to stay trendy and classic:
Sejal, Who is from Delhi creates fashion and lifestyle videos with some music as well on the way. She started her YouTube channel in 2014 and is now one of the best fashion influencers on YouTube with fun and helpful videos. She is regarded very highly among all the fashion bloggers.
Komal is a fashion blogger and a fashion influencer on YouTube. Her posts on fashion and beauty are widely appreciated and are checked out by a lot of people. She was known for being a fashion stylist at POPxo, an online fashion community for women from where she resigned and started her journey to become one of the top Indian fashion YouTubers.
Ranveer who is also known for his channel Beer Biceps is one of the most famous and oldest fashion influencers on YouTube. His hindi channel is a self-help and improvement channel where he talks about videos on Fashion, Grooming, Personal Finance. He is also alongside this the Co-Founder of Monk-E which is a digital marketing agency. He talks about communication skills and entrepreneurship as well on his channel.
Megha is a fashion blogger and Indian fashion YouTuber who uploads all fashion, lifestyle and vlog videos in hindi on her channel. She is a very energetic and fun YouTuber who does gupshup and gives tips and audiences on fashion to her audience.
The Formal edit which is owned by Karron Dhingra is a channel which talks about budget-friendly fashion and grooming tips. Topics like Men hair loss, hair care routines and home remedies are very famous on his channel with topics like affordable and fun fashion outfits. Dhingra’s helpful tips have made him one of the most loved Indian YouTube influencers.
Be Ghent which is a channel started by Rishi Arora is a men’s fashion, style and grooming channel. It is a channel that works on giving tips and advice on improving your daily lifestyle. In 2020, Be Ghent also started his new series called “Rishi Talks Money” wherein Rishi talks about and covers all things related to finance. His style quotient and money handling tips have made him a top Indian YouTube influencer of today’s generation.
Trisha is an Indian beauty and fashion blogger. She is from Kolkata and posts videos on lifestyle and fashion giving tips to her audience. She posts really good lifestyle and fashion videos which are very appreciated by her vast audience. The effort she puts in to keep her content fresh has made Trisha one of the top Indian YouTube influencers today.
Kritika Khurana also known as That Boho Girl is a one-stop-shop for all your fashion needs and tips. She has completed her graduation in Fashion designing and makes outfit videos, hairstyle tutorials, DIY videos and travel videos on her channel.
Shreya is your one-stop-shop for Makeup and Fashion. She is really energetic in the type of videos she creates. Her channel is known for tutorials, hacks and DIY videos. She also loves swimming, painting and travelling when she is not making videos.
Mayank’s channel is made solely for one purpose. Simplifying men’s fashion needs and lifestyle. It was established in 2014 and is a men’s premium lifestyle channel. It is where you can learn about luxury, fashion tutorials and topics on best men’s outfits and everything else a man would want to know.
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