The age of influencers is rampant right now and one must leverage this to one’s advantage. Not only generic Instagram influencers but also others who have carved their niches such as fashion and lifestyle influencers. Fashion & Beauty Influencers have carved out a niche for themselves in the blogging industry. You need to look no further for the best fashion and beauty tips – follow India’s top beauty bloggers to get all the latest trends. Here’s the list of the Top 20 Fashion and Beauty bloggers in India whom you should follow for the hottest trends and tips. These are India’s top beauty bloggers and some of the key criteria we have used for this list include:

• Blog Moz Rank
• Blog Traffic
• Content Quality
• Social Media Following
• Alexa Rank
• Expertise & Frequency of Blogging

If you want more insights on how to leverage influencer marketing and digital marketing for your brand, please do read our book on digital marketing insights, which can be purchased on Amazon or read our Influencer Marketing Guide. Let’s dive into our list of India’s top beauty bloggers.

1.Anshita Juneja

A beauty with brains, Delhi-based Anshita is the editor and founder of one of the best beauty blogs ‘Vanity No Apologies’. She started the blog as a breather during her Bachelor’s in Business Economics at Delhi University. And now, even though she’s pursuing her MBA, Vanity No Apologies remains her priority as she continues to churn out credible content for her readers. She is one of those people who is well known for her comprehensive reviews on Lipsticks and Nail products. Ask her for the best products to compliment your skin type and she will guide you thoroughly. Anshita has also bagged many awards in the Beauty & Make up Category. making her one of the best beauty bloggers in India.

2.Ankita Srivastava

A beauty enthusiast Mumbai, Ankita started her beauty blog ‘Corallista’ in January 2011 while pursuing her Bachelors at IIT Bombay to share her love for make-up and beauty with the online community. She coined the term ‘Corallista’ inspired by the Coral colour rage that had taken the beauty world by storm when she founded this blog! What started as a hobby soon grew into a passion and upon completing her engineering degree in 2012, she devoted herself full time to building Corallista as a one-stop destination for beauty lovers looking for comprehensive reviews, looks and tutorials online. Her dedication to making a difference makes her one of the best beauty bloggers in india.

3.Kritika Khurana

Miss Khurana a.k.a ‘That Boho Girl’ adores everything that has to do with being stylish. She has one of the best beauty blogs out there and is someone whom you must follow. After graduating with a degree in Fashion & Design from JD Institute of Fashion Technology, she started her own an e-commerce store THE HYPE and has her own label – K_Kritika. She love Bohemian fashion & is a big fan of Swarovski jewellery. One of her major inspirations is blogger Erika Boldrin who experiments with panache and keeps her look always clean and elegant. These two women are some of the best fashion and beauty bloggers in India.

4.Aashna Shroff

Quirky, confident and bold! A design aficionado, Aashna Shroff is the author of one of the best beauty blogs ‘The Snob Journal’ and loves to utilize her style to experiment with new things and push her limits. Like any great entrepreneur, she additionally has an online store ‘The Snob Shop’ that is an extension of her approach to fashion. Her blog presents the best of beauty, design and her globe-trotting ways that will inspire you to try something new and revamp your closet. She has worked with brands like Nykaa, Vero Moda, Koovs, L’oreal, Body Shop and many more, making her one the best fashion and beauty bloggers in India.

5.Aakriti Rana

This Style and Beauty Blogger will surely steal your heart with some amazing outfit posts. There is a certain panache to all her looks that pushes her to be on our top blogger list. She started blogging after browsing through some fabulous blogs that would give her such great ideas to dress up! Her intriguing love for fashion pushed her off the edge. What started off as a casual stroll through the blogosphere soon became one of the most sought after style-bible for every fashion-lover. She is one fashion and beauty blogger in India that you must follow.

6.Devina Malhotra

A self-confessed blogger, baker and army brat is the owner of one of the most popular fashion blogs in India, ‘GuiltyBytes’! She loves to write, read celeb gossip, shop and take food photographs. Having been a writer for Tehelka, Hindustan Times and a few other publications she has always had a flair for writing. She loved reading international blogs and websites and but always wondered why skinny, thin girls end up telling what a curvy woman should wear and how should they style themselves when they really don’t understand that body type! Hence, she formed GuiltyBytes. Through her post, she asks readers to honour their curves and love their body the way it is. Apart from fashion, she gives honest reviews about beauty products, wedding ideas and places to shop. She is one of those fashion and beauty bloggers that makes a connect with many Indians.

7.Mehak Sagar

Mehak Sagar is a successful entrepreneur in her own right and wears several hats with ease. She is one of the most famous fashion and beauty bloggers in India. Mehak is the founder of a hugely popular beauty blog – ‘Peaches & Blush’. In addition, she has started a bridal online shopping business — Brides by Peaches & Blush. While many of us maybe overwhelmed handling one job, Mehak seems to thrive at juggling two demanding careers. She started blogging in 2010 when there was a lack of Indian voices in the beauty scene. Whenever she Googled a product, it was frustrating to find reviews of people from other parts of the world who didn’t match our skin colour or texture. She felt there was a space for an Indian beauty blog and lent her voice for the better good. Mehak has been rated as one of the top Indian bloggers by Business Review India.

8.Akanksha Redhu

Akanksha Redhu is a fashion and bifestyle blogger based out of New Delhi. She began blogging in 2010 to express her thoughts and ideas, but it has now turned into a web journal where she covers an assortment of fashion and beauty trends. Her favourite Indian designers are Anju modi and Ritu Kumar. She loves jewellery and pairs both traditional and present day pieces in a quirky way with her outfits. As a top fashion influencer she has worked with Burberry, Vero Moda, Dior, Hermes, MAC Cosmetics, CaratLane, Gap, Le Meridien, Honda, Chanel, H&M, Michael Kors, and many more reputed brands.

9.Aayushi Bangur

What began as a causal walk around the blogosphere soon became a force to reckon with. Aayushi Bangur’s ‘Styledrv’ has come a long and trendy route since its modest starting points. Her blog is a style-book of scriptures for every fashion enthusiast. Aayushi always romanced the idea of beginning a fashion site as a hobby to get away from her economics books and achieved her dreams pretty early in life. Her consistently gorgeous posts displaying her unique sense of style, completely won us over. Aayushi’s photographs which are taken in the neighbourhoods of South Bombay, gives her portraits a dose of Indo-western magic which will make you fall in love with the city without even visiting it.

10.Gia Kashyap

Gia started off with YouTube videos back in 2010 but since there weren’t as many Indian YouTubers back then, she switched to blogging. Being a graphic designer, she enjoys making the creatives for her blog – ‘Giasaysthat.com’ which has a mix of some awesome content and visuals. Gia wants fashion to be fun than just plain model-esque images which might be a little narcissistic. Hence, an entire section of the blog is dedicated to ‘Budget shopping’ (Pennywise). She has also started a small section on the site that is dedicated to provide freelance jobs for young women.

11.Shalini Chopra

Shalini Chopra from ‘Stylish By Nature’ is fashionista from Bangalore. From a young age she always slanted toward fashion and thus her blog name ‘Stylish By Nature’ remains true in each sense. Having super stylish parents, she started dressing up and posting photographs on various social media forums. Her friends and followers kept requesting her to start a blog which she could not say no to. She is truly sensational and writes on various topics like fashion, beauty, food, bollywood and events. While she does shop at branded stores, she asks her audience not to be biased towards them because some of the best stuff she finds is through street shopping. Shalini’s advice to all the women is to take their body type and comfort into consideration before adopting a trend.

12. Shreya

Shreya’s ‘Beauty and the Best’ is an awesome blog that features Beauty and skin care guidance, legitimate product reviews, makeup tips, most recent fashion news and everything that makes you feel good. The objective is to make a group of style aficionados to communicate and inspire each another.

13. Rhea Gupte

With a degree in Fashion Communication, Rhea teams up with brands and uses her abilities as a model, beautician and creative director to produce top quality content. Rhea’s imaginative shoots and individualistic style have been showcased by premium brands like Tommy Hilfiger, Maybelline New York, Azva, L’Oreal Paris and Swarovski. She has been featured as the July 2015 covergirl for The Juice Magazine with mentions in many publications like Vogue India, Elle Canada, NYLON Indonesia, Grazia India, Cosmopolitan India to name a few.

14.Magali Vaz

With her eccentric taste in design, Magali Vaz of ‘Magalic.com’ has a unique personal style which pulled us towards her blog. She has always thought of fashion as a form of self-expression and loves reading about the history of fashion, especially fashion throughout the 20th century since it plays such a vital role. Other than being a fashion bloggers, Magali is also a really good photographer and a vlogger. One must check out her Youtube channel for honest, energetic and fresh perspectives on everything related to fashion.

15.Pallavi Ruhail

Pallavi was originally an epidemiologist working in the health care sector for three years before she took up blogging full-time as her style-obsessed alter-ego a.k.a ‘That Delhi Girl’. She used to post random pictures of her outfit everyday on Instagram when people started requesting her to start blogging and give them style tips. She has come a long way since and has started her own online Fashion, Lifestyle, Grooming, Travel and Entertainment magazine called TDG Magazine for both men and women so people don’t have to track a million other portals for the latest trends.  She has worked with brands like VLCC, UrbanClap, Swarovski and many more.

16. Debasree Banerjee

Having a degree in Biotechnology and a Masters in Management, Debasree has an obsession for Cosmetics. When she is not working, she is continuously conceptualizing ideas, looking for inspiration and discovering new ways to enhance her blog – ‘All She Needs’! She writes about fashion, makeup trends, skincare products and lifestyle. It is basically “all she needs” to know curated into one blog.

17. Parimita Chakravorty

Parimita’s blog – ‘MumbaiGloss’ is all about the good and glamorous things in life. Hailing from Mumbai, she writes about beauty, fashion, shopping and events. Parimita’s love for reading good content online inspired her to start her own blog where she brings the luxury and the mundane onto one platform.  Her book ‘Look Stunning At Any Size’ has been well appreciated and received by the readers. She has also written for various popular magazines and websites like HAIR India, Femina.in, BeBeautiful.in, Hello, etc.

18. Masoom Minawala

Masoom Minawala started her blogging journey back in 2010 and she has grown to become one of the most prominent fashion bloggers in India. Her great business sense has additionally empowered her to grow her venture – ‘Style Fiesta’ which is a fashion blog, e-commerce store and a fashion job portal all-in-one! Her blog encompasses personal outfits, inspirations, trend reports and provides a daily low-down of what’s happening in the style circuit.

19. Anushka Hajela

With an unmistakably striking style and a talent for carrying loud prints like a pro, Anushka Hajela of ‘Bombay Bubble’ is an example of perfection. We adore the way she can make any outfit look like a million bucks, even if it’s simply an ordinary frayed tee. She started her blog in 2010 with passion and a point-and-shoot camera. Since then it has evolved into a venture which fuses all the high fashion elements together and create something spectacular.

20. Abhilasha

Mother of two and Entrepreneur Abhilasha runs ‘Looking good Feeling fab’, a great blog for the best of indo-western style and beauty. Working with her husband at a nutrition supplement company, she felt a void in her life and was in dire need of a hobby. That is when Looking good Feeling fab – an Indian design and way of life site was conceived. The blog brings joy and purpose to her life every day and she reminds people that fashion is not only about clothes but about how it makes one feel.

Do you feel we missed on any bloggers you know? Let us know in the comment section below!

Note – This list is in no particular order.

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Summary

Article Name

Top Fashion & Beauty Influencers in India

Description

Identify & collaborate with Fashion & Beauty & Influencers in India.

Author

Nandita Raman

Publisher Name

Influencer

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